Allure Cigars

Owner: Fonzie Mayfield

Business champion: Jeff Shelstad

Type of business: Hand-rolled cigars, premium tobacco

Website: Allure Cigars

Facebook: Allure Lifestyle

Instagram: @allure_cigars

Fonzie Mayfield launched his business in 2018 to stake his claim in the $9.4 billion U.S. cigar market, in which cigar smokers who are Black are increasingly supporting Black-owned companies. On his company’s website, Fonzie says: “Allure Cigars was created to celebrate Black culture. We not only want to provide a premium cigar, but also aim to create a unique and enjoyable smoking experience. We believe in celebrating all of life's successes. Our dream is to make Allure Cigars a household name in boutique cigars.”