The inspiring journey of LEVELS and Daniel Johnson’s partnership with MBGA
In the bustling world of fashion and entrepreneurship, stories of resilience, passion, and collaboration stand out as beacons of inspiration. Daniel Johnson, the founder of LEVELS, a fashion apparel brand, has woven together his love for fashion, artistry, and the desire to inspire others to create a unique and empowering brand.
Daniel Johnson, the creative force behind LEVELS, embarked on his entrepreneurial journey inspired by a childhood steeped in fashion and creativity. With a father who was a fashion model, designer, and enthusiast and a mother who was a successful beautician and entrepreneur, Daniel's roots were deeply embedded in the world of fashion and entrepreneurship.
"I always had a passion for fashion as an artist and creative," Daniel says. "Fashion is another way to express art, so I guess I always had fashion and entrepreneurship in me, so I created luxury designer streetwear."
Driven by this intrinsic passion and a desire to fuse fashion and artistry, Daniel ventured into the world of fashion, envisioning LEVELS as a luxury designer streetwear brand that resonates with individuals seeking to "level up" in life.
Daniel Johnson's vision for LEVELS transcends conventional aspirations. He envisions LEVELS not merely as a clothing brand, but as a household name and a worldwide entity that stands for integrity and empowerment. The brand seeks to inspire people and create a sense of equality, encouraging everyone, regardless of their circumstances, to elevate their lives and "level up."
The impactful collaboration with the Minority Business Growth Alliance (MBGA)
Daniel's journey with LEVELS took a pivotal turn when he connected with the Minority Business Growth Alliance (MBGA) through Mall of America, a trusted source. The alliance connected Daniel with a dedicated Business Champion, Matt Isaacson, who shared Daniel's passion for assisting BIPOC business owners and entrepreneurs.
Matt's collaboration with Daniel and LEVELS went beyond advice and guidance. He wholeheartedly embraced the cause and actively participated in the growth of the brand. From networking to securing funding and creating a comprehensive business plan, Matt's involvement was instrumental. He facilitated vital connections with marketing firms and, MN Black Chamber of Commerce, and ensured a strong online presence through LinkedIn.
Reflecting on their collaboration, Daniel expressed, "Matt is a lifelong connection, he's a great dude, and he has stuck with us."
The journey of Daniel Johnson and LEVELS exemplifies the power of passion, vision, and collaboration in the world of fashion and entrepreneurship. With a mission to inspire and uplift, Daniel's brand, LEVELS, is set to make a lasting impact on individuals seeking to "level up" in their lives. The partnership with the Minority Business Growth Alliance further amplifies this impact, highlighting the value of collaboration and support in empowering BIPOC entrepreneurs on their path to success.